Wednesday, 9 March 2011
Say goodbye to dental sensitivity with Sensodyne Toothpaste
GlaxoSmithKline Consumer Healthcare’s biggest global brand now enters India
Bhopal, February 11, 2011: Do you feel a short, sharp pain in your tooth while eating or drinking something hot or cold or sweet? Are you missing out on the small joys of life by avoidance and abstinence and wishing for a solution? Worry no more as GlaxoSmithKline Consumer Healthcare launches Sensodyne- its No 1 global brand- in India. Sensodyne has a legacy of being a highly recommended brand by dentists across the globe. Globally, 9 out of 10 dentists recommend Sensodyne Toothpaste.
Incidence of tooth sensitivity is close to 17% in India, however awareness about the condition is very low thus most of the cases remain untreated. Sensodyne is clinically proven to provide relief in two weeks. It is one of the fastest growing toothpaste brands in the world and a market leader in many markets.
Sensodyne will be available in two variants- Fresh Mint Toothpaste and Fresh Gel, priced at Rs. 42 and Rs. 45 respectively for a 40 gm tube. Sensodyne Fresh Mint is also available in a bigger 80gm pack for Rs. 75.