Monday, 6 September 2010

The successful alliance between supermodel Kate Moss and clothing chain


Kate Moss to no more design for Topshop
September 06, 2010 (UK)


The successful alliance between supermodel Kate Moss and clothing chain Topshop that persisted for three years, is now towards concluding, the year-end.

The clothing chain has 10 outlets spread across Northern Ireland. Topshop’s autumn and winter collection designed by Moss would be the fourth and last collection of the alliance.

Moss got into this partnership with the clothing chain through her friendship bonds with the chains owner, a retail tycoon, Sir Philip Green. Now, as the alliance sees its end and both parties refute any rift, with owner of the chain saying that they are bringing an end to the collaboration as Moss has other commitments.

The 36 year old model is believed to have taken home at least £3 million for the collections she designed, a majority of which became popular amongst Topshop customers. Three years back, when her first collection was launched by the clothing chain and thousands of people lined up in front of the chains flagship store at Oxford Street.

A year back, the renowned international model aided establishment of the chain’s outlet in New York in US, and even did the same for the chain’s West London outlet at Knightsbridge, in May this year.

Sir Philip here clarified that, though working together was a pleasure for both the parties, but as the job was getting too time consuming, the model was not willing to further carry on with this full-time job.

This was the earliest alliance between a clothing chain and a celebrity, which was then followed by H&M signing Stella McCartney, Madonna and Karl Lagerfeld to design for them.


Fibre2fashion News Desk - India

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